Shared by Invitation

The Work Behind the Perspective

A candid look at the clients, industries, and projects that have shaped Signal & Horizon’s point of view. Client names are protected; the substance is not.

Experience base
28+ years enterprise leadership
Organizations served
60+ Fortune 500
Access
By invitation only
Cory Smith contractor badges — Aflac, Synovus, Cox Communications
Organizations Served

A representative cross-section.

Signal & Horizon’s principal has led, advised, or delivered work inside some of the most complex organizations in North America — spanning financial services, insurance, automotive, retail, energy, aerospace, and technology. The sample below reflects real client history across a 28-year career.

Client relationships are confidential. We list organizations here for context, not as endorsements. No client logos are reproduced with permission claims — they are listed as factual history only.

Aflac
Insurance
Bank of America
Financial Services
Synovus
Financial Services
Citi
Financial Services
Truist
Financial Services
PNC
Financial Services
Equifax
Data & Analytics
TSYS
Payments
AT&T
Telecom / Tech
Dell
Technology
Philips
Technology
Silicon Labs
Semiconductors
Ford
Automotive
GM
Automotive
Toyota
Automotive
Stellantis
Automotive
Autotrader
Automotive / Digital
American Le Mans Series
Motorsport
IMSA
Motorsport
Walmart
Retail
Costco
Retail
Home Depot
Retail / Home
Coca-Cola
Consumer Goods
Serta Simmons
Consumer Products
Andersen Windows
Building Products
Crystal Springs
Consumer Goods
Pelican
Consumer Products
Cox Communications
Media / Telecom
Univision
Media / Broadcast
Knight-Ridder
Media / Publishing
Disney
Media / Entertainment
Sony
Technology / Media
Six Flags
Entertainment
Hawaiian Airlines
Aviation / Travel
GE Renewable Energy
Energy / Industrial
Chevron
Energy
Halliburton
Energy Services
Rio Tinto
Mining / Resources
Boeing
Aerospace
Airbus
Aerospace
Children's Healthcare of Atlanta
Healthcare
Emory Healthcare
Healthcare
Beckman Coulter
Life Sciences
Edwards Life Sciences
Medical Devices
UPS
Logistics
Salvation Army
Nonprofit
Red Cross
Nonprofit
MDA
Nonprofit
Filter by industry
48 organizations across 10 industries

Organizations listed reflect the principal’s direct engagement history over a 28-year career in enterprise technology, AI, innovation, and digital transformation leadership. Some relationships are current; others are historical.

Representative Work

What strategy produces.

Strategy without execution artifacts is just conversation. The samples below are tactical deliverables — assessments, frameworks, architectures, roadmaps — that emerged from strategic engagements and workshops. They're shown here not because Signal & Horizon builds things, but because they illustrate what rigorous strategic work makes possible. Identifying details have been removed. The substance has not.

Governance Architecture
Benefits Enrollment Automation
Insurance — Fortune 500
A major supplemental insurance carrier was sending group benefits case setup materials — rates, product rules, brochures — to third-party enrollment platforms via email and manual SFTP. The process was error-prone, slow, and impossible to scale. The work involved scoping a GenAI-enabled data exchange architecture to automate the handoff between the carrier and five major benefits administration systems.
  • Mapped current-state workflow across the full enrollment lifecycle from case setup through file processing
  • Defined ideal-state business outcomes: real-time data exchange, automated confirmation, zero manual copy/paste errors
  • Designed evaluation criteria for vendor solutions across feasibility, scalability, and regulatory compliance
  • Developed a reverse-pitch framework that inverted the vendor relationship — carriers defining requirements, vendors proposing solutions
Scale: $100B+ carrier — 5 third-party platform integrations
Evaluation Framework
Product Schema Evaluation
Insurance / Technology — Enterprise
An enterprise organization needed to evaluate whether a large language model could reliably extract and structure complex insurance product rules from unstructured source documents. The engagement required defining schema architecture, establishing accuracy benchmarks, and building an evaluation framework that would hold up to compliance scrutiny before any production investment.
  • Designed a structured product schema capable of capturing eligibility rules, rate logic, and regulatory requirements
  • Established a model evaluation framework with accuracy thresholds tied to business risk tolerance
  • Produced an executive summary positioning the findings for board-level capital allocation decisions
  • Identified edge cases and failure modes that would require human-in-the-loop governance before production deployment
Output: Board-ready executive brief — capital allocation decision
API Governance Model
Automated API Generation on the Fly
Insurance — Group Benefits Division
A group benefits division was evaluating whether to build a modern API layer to expose internal data assets to broker partners and third-party platforms. The work required designing the API governance model, evaluating partner integration patterns, and translating technical architecture options into business-level investment decisions for a non-technical leadership audience.
  • Developed an API capability assessment framework that mapped technical maturity to business value creation
  • Designed partner integration tiers based on data sensitivity, volume, and compliance requirements
  • Produced a readout structure that enabled cross-functional leadership alignment on build vs. buy vs. partner decisions
  • Established a governance model for API lifecycle management and third-party access controls
Scope: Enterprise API layer — multi-partner data exchange
Delivery Modernization Roadmap
Legacy Code Modernization Roadmap
Enterprise Technology — Large-Scale IT
An enterprise IT organization was evaluating AI-assisted code generation tools to accelerate software delivery and reduce technical debt accumulation. The engagement involved assessing readiness across the SDLC, evaluating tooling options against delivery velocity benchmarks, and designing a phased adoption roadmap that balanced speed with code quality and security requirements.
  • Benchmarked current SDLC velocity and identified highest-value automation insertion points
  • Designed a tool evaluation framework that weighted security, compliance, and developer experience equally with output quality
  • Developed a phased rollout model that isolated risk to non-production environments in early phases
  • Established guardrails for AI-generated code review that preserved human oversight at critical checkpoints
Scale: Enterprise software delivery — 500+ developer environment
Operating Model Design
Multi-Tenant Industrial Platform Design
Aerospace / Manufacturing — Global Scale
A global aerospace and industrial technology organization needed to design a multi-tenant digital platform capable of ingesting sensor data from 110 million flights and 500,000+ IoT devices. The work involved designing the data ingestion architecture, defining the operating model for four delivery teams, and structuring the analytics layer for both internal operations and airline customers.
  • Defined the four-team operating model: airlines onboarding, back office, L2 support, and core API development
  • Designed the data pipeline architecture from raw sensor ingestion through transformation to customer-facing dashboards
  • Established the governance model for multi-tenant data access across 215 billion km of flight data
  • Created the training and knowledge base structure for platform-wide adoption across airline customers
Scale: 12B passengers — 500K+ IoT sensors — Airbus/AWS cloud infrastructure
Predictive Analytics Platform
Retail Demand Forecasting
Retail / Economic Research — Japan
A $4.5B economic research and consulting firm needed a buying demand forecast system across 40+ stores, 89 product categories, and 500+ SKUs. The engagement involved selecting and implementing the model architecture, managing the training of 54 AI models across multiple regression and time-series approaches, and building the analytics layer for operational use.
  • Designed and implemented a Dataiku-based ML platform deployed on AWS for scalable model training
  • Trained 54 AI models using Random Forest, Ridge/Lasso regression, ARIMA variants, and moving average methods
  • Achieved near-zero MAPE on select categories; 29 categories achieved under 30% error on monthly basis
  • Integrated COVID-19 data to cross-validate and extend model accuracy during atypical demand periods
Scale: 10B records — 16M customers served — 6,300+ employees

All project descriptions reflect real work. Identifying details have been removed. The sector, scale, and outcome information is accurate to the engagement.

By the Numbers

A record built across two decades.

These numbers represent direct engagement — projects led, programs delivered, organizations served, and ideas published. They are not aggregated consulting firm statistics.

28+
Years enterprise leadership
60+
Fortune 500 organizations served
640+
Projects, programs & products delivered
40+
TV, radio & podcast appearances
3
Published books
4
Editorial publications
What operator-led means
The perspective comes from inside the machine — not from the outside looking in.
Signal & Horizon is not built on analyst research, framework licensing, or methodology sales. It is built on 28 years of accountability for outcomes inside the organizations we now advise. The practical knowledge of what breaks, what scales, and what gets abandoned comes from having owned those decisions firsthand.
Published Works

Books and publications on the problems we solve.

The published work reflects the same perspective that drives the advisory practice: practical, governance-fluent, and grounded in operator experience. Amazon Best Seller in New Releases for each title at launch.

Enterprise AI Field Guide
Wired for Change: AI and the Future of Everything
A practical field guide for navigating enterprise AI transformation. Covers blueprints for scalable AI adoption, data readiness and governance frameworks, GenAI and automation strategy, and real-world lessons from the front lines of digital change.
Amazon Best Seller — New Releases View on Amazon →
Innovation Leadership
Lean Innovation: The Playbook for Leading Growth When Budgets Shrink
The operational guide for leading innovation under constraint. Covers accelerating innovation cycles without team burnout, prioritizing what moves the needle, delivering ROI in high-pressure markets, and aligning stakeholders, data, and execution.
Amazon Best Seller — New Releases View on Amazon →
Human-Centered AI Design
Beautifully Human: Designing AI with Soul and Purpose
From vision-setting to post-launch monitoring, a field guide to making AI practical, ethical, and effective. Covers building systems that not only work but inspire trust and create meaningful user experiences — because the future of AI is as much about people as technology.
Amazon Best Seller — New Releases View on Amazon →
AI Governance & Compliance
Enterprise AI at Scale: Governance, Compliance, and Trust in Action
A practical guide to moving AI from experimentation to trusted enterprise capability. Positions governance as a strategic enabler — balancing innovation, risk, compliance, and trust. Shows leaders how to scale AI responsibly and embed controls into agile delivery through focused frameworks and operating models.
Amazon Best Seller — New Releases
Signal & Horizon Publication
A Strategic Field Guide for Leaders in an Age of Intelligent Systems
The ongoing editorial publication of Signal & Horizon. A perspective-driven field guide for CIOs, COOs, Chief Strategy Officers, and Innovation Leaders navigating AI, operating model transformation, and the acceleration of complexity. Published as LinkedIn articles. Core thesis: Technology averages. Leadership decides. Perspective differentiates.
Active Publication — LinkedIn Read on LinkedIn →
Signal & Horizon Publication
Beyond the Model — Substack & Medium
A Strategic Field Guide for Leaders in an Age of Intelligent Systems. Practical insight on turning emerging technology into trusted, scalable capability — without hype or buzzwords. Available on Substack and Medium.
Why This Matters

What makes this practice different.

Signal & Horizon occupies a specific position in the advisory landscape that most firms cannot claim. Understanding that position helps prospective clients know whether this is the right fit for their situation.

Operator-led, not analyst-led
The advice comes from someone who has owned the budget, built the team, shipped the product, and answered to the board. Not from a researcher who has studied others who did.
Tool-neutral, not vendor-aligned
No platform partnerships, no referral arrangements, no preferred vendors. The recommendation is always what the problem actually requires — not what generates a commission or renewal.
Governance-fluent, not governance-averse
Deep experience in regulated industries means the advice accounts for compliance, risk, and control requirements from the start — not as an afterthought appended to a strategy built for a different context.

The practice sits between Tier 1 strategy firms (more practical), Big 4 (more strategic), system integrators (more governance-fluent), and boutique innovation shops (more experienced in regulated industries). The value is clarity, not build volume or program scale.

Start a Conversation

If this is the right fit, let’s find out together.

Signal & Horizon takes on a small number of clients at any given time — by design.

No sales funnel. No pitch deck. Tell us what you’re navigating and we’ll tell you honestly whether and how we can help.

No sales funnel. No automated follow-up sequence. A real conversation.